Why Is Hard Seltzer So Popular?

Why Is Hard Seltzer So Popular?

This video explains what a hard seltzer is and the sudden popularity of hard seltzers. Available in all fifty states, hard seltzers have been around for years but have only just taken off recently, with sales suddenly booming into the billions. Lower in calorie content and sugar, this is the latest health craze in terms of alcoholic beverages. You can enjoy your drink without reaping all the results of high calories and alcohol.

Usually just around five percent alcohol per volume, hard seltzers is the lifestyle drink that is gender-neutral, premium, upscale and politically correct. You can buy these at health food stores as well as liquor stores depending on your state. Have you tried hard seltzer yet? Which is your favorite brand? Easy and on-the-go, hard seltzer is portable, convenient, looks just like a soda can and easy to take with you no matter what the occasion is. Just So Enjoyable!

What exactly is it about airy, flirty, light bubbles that people enjoy? Whether found blowing from a backyard wand, fizzing in a water glass, or streaming from a flute of champagne, bubbles seem to add instant joy to any moment. This may just be the reason why most people can’t get enough hard seltzer. Whether you prefer to call it alcoholic, hard, or spiked, it is just no longer possible to walk through a liquor store or scroll through Instagram without seeing the beverage of bubbles this year. With sales reaching millions and billions, hard seltzer has moved from a trendy cocktail hour drink in the summer to a stable in your living room bar.