What Happened To Hooters Air?
America’s iconic Hooters restaurant chain is famous for… let’s say, a couple of things. One of those things is succulent spicy breaded chicken wings. But for an all-too-brief spell in the mid-noughties, a much grander sort of wing elevated Hooters above its bawdy fast food roots – and led to perhaps the most bizarre branding experiment in corporate history. So strap yourself in, and pay close attention to your flight attendant, as we whisk you on a voyage of discovery and learn all about the rise and fall of Hooters Air.